Olympics Visual Language, Pt. 1

Hopefully you’ve been watching & enjoying the Winter Olympics! One thing that has caught my eye is the overall visual style and look of the Games- the unifying pieces- the colors, background designs, that have been present in all of the events and tie together the looks of the variety of sports featured in Vancouver. Developing the iconic look of the Olympic Games is a tall order. The designers not only have to reflect the electric feel of the sports, but also reflect the spirit of the host city.

The VANOC website says of the identity:

“The Vancouver 2010 graphic identity seeks to unify and beautify the Games with a consistent look and feel throughout all its environments and communications… The country’s multiculturalism inspires Vancouver 2010 to portray transformation and fusion as a major theme within the graphic identity. It also represents balance and connections between natural and urban environments, reflecting how Canadians live in and contribute to both surroundings… Design representations of water and vegetation are incorporated frequently and serve as a symbol of nature’s nourishing and rejuvenating powers. Emotive, dynamic athlete imagery captures the heroism and beauty of sport.”

Images from www.vancouver2010.com

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